A New Avatar

For the first time since its inception in 2007, Fratelli is proud to present its award winning wines in a fresh new avatar. The same wines, much loved across India, now have a new look!

Brought together by love and driven forward by passion, Fratelli is symbolic of a vision manifested by three families who aspired to tell stories through the art of winemaking. This dream was made a reality in creating world class wines from grapes grown on Indian terroir at the Fratelli estate owned vineyard at Akluj, Maharashtra.



Fratelli’s new visual identity was envisioned by the late Mr. Kapil Sekhri, who is also one of the seven founding brothers of the Fratelli family. Through this re-design and reinvigorated outlook, we hoped to pay a heartfelt tribute to Kapil and to share the story of love, passion and a shared dream of the three families at the heart of the brand. If you look closely, you can see Kapil’s golden glass - an homage to his hard work which has brought us where we are today.



A literal representation of Fratelli (which means ‘brothers’ in Italian), the new labels for the brand’s single varietal range of wines feature a stylized abstract illustration of a family portrait of the brothers of Fratelli – the Secci brothers from Italy and the Sekhri and Mohite-Patil brothers from India – bonding over a glass of wine.



The redesigned single varietal range features stunning new elements such as gold foiled typography, vibrant colour palettes and a new bottle shape. It focuses on everyday elegance and has additional features such as tasting notes to give you a smoother experience when choosing your wine. With its unique and memorable illustration style, the new visual identity reinforces our ethos of forging bonds through every glass of exquisite wine.



Our single varietal portfolio of wines, with its original essence intact, consists of 10 different distinct variants – Merlot, Sangiovese, Cabernet Sauvignon, Cabernet Franc-Shiraz, Shiraz, Chardonnay, Sangiovese Bianco, Sauvignon Blanc, Chennin Blanc, Shiraz Rosé. Our brand new bottles, fresh from our state-of-the-art winery at Akluj, are coming soon to a store near you!