VITAE is a Latin word meaning life. Vitae is a tribute to women whom God has gifted powers of providing life to a new soul. Just like a mother gives birth to a child, showers it with selfless love and care while the child is growing up; VITAE is a tribute and an end result of a similar philosophy.
It is the birth of a wine that has been made with utmost care, love and attention.
The three circles in the logo symbolize what's beyond control in life which in Fratelli's winemaking would translate to a daring step of making a barrel fermented white wine in India.